Perhaps it’s due to that simplicity that GIFs are remarkably popular on social media platforms, where seriousness usually has no place.Īnother notable advantage of GIFs is that they can add a professional look to a website. If used effectively, GIFs can make otherwise serious content look lighter, simpler, or more acceptable. The primary advantage of GIF is that the file format allows users to highlight complex concepts easier and quicker. The GIF file format was developed in 1987 and has since gained widespread recognition as one of the most efficient digital image-sharing formats. Graphic Interchange Format, simply abbreviated as GIF, refers to animated image file format that’s commonly used on the web, particularly among social media users.
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